Giada’s first experience of Ibiza was back in 2001. The island then became her home for 5 years where she embraced the culture & lifestyle of Ibiza. She left the island to study in Rome and London to further her education in the world of business & marketing.
With 20 years' career in experiential marketing and unconventional communication across the globe: Italy, Ibiza, London, South Africa and Abu Dhabi, in 2015 she returned to Ibiza after 10 years travelling.
Next to Ibiland Communication, the creative sustainable agency. Giada is also the director of the travel blog Ibiland (Entonces Ibiza), Quiere A Ibiza (the awareness campaign of the Consell d’Eivissa) and she has been newly appointed as coordinator of the campaign Ibiza Free of Plastic 2023, by Consell d’Eivissa. The objective is to clean Ibiza in 5 years of all single use plastic.
Giada has also worked in the sustainable tourism sector, for example, when she collaborated with Ibiza es Wellness, also owned by the Consell. On voluntary bases she assists the NGO Ibiza Fénix and the Ibiza Plastic Free Island Alliance.